9 steps to mastering marketing personalization

We all know customers expect a personalized experience every time they interact with your brand. But where do you start as a marketer? What are the practical steps you can put in place to make it happen?

Dotdigital’s personalization expert Gaby Orlich outlines a tried and tested formula for success in this video. You’ll learn how to go from personalizing an email with someone’s first name, to delivering a truly bespoke experience for every customer, across every channel.

In this on-demand webinar, we:

• Outlined nine steps to personalization success
• Highlighted the best tactics mapped to your objectives
• Debunked common personalization myths