- Introduction
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Introduction 3 min
- Executing campaigns
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Using AI to create winning campaigns 2 min
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Brand voice 5 min
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Subject line assistance 2 min
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Rewrite content 5 min
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Campaign assistance 3 min
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Instant translations 5 min
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Send-time optimization 6 min
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Product recommendations 11 min
- Strategy and insights
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Using AI to support your marketing strategy 1 min
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Segmentation 7 min
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Single customer view 4 min
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Surveys, pages and forms insights 4 min
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MCP server: conversational insights 4 min
- What's next
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What's next? 1 min
- Test your knowledge
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Take the quiz
- Share feedback and shout about your success
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Shout about your success
[New] AI in action
Learn how to use AI in Dotdigital for sharper strategy and faster campaign execution.
This course will provide you with the knowledge and skills to effectively use Dotdigital's AI tools.
• Understand Dotdigital's marketer-first approach to our AI roadmap.
• Master the use of AI to create on-brand, cross-channel, personalized campaigns.
• Apply AI insights to sharpen up your segments, recommendations and reporting.
