Authentic Marketing vs AI

Marketing guru Ann Handley, Chief Content Officer of MarketingProfs, joined Dotdigital to discuss how to make the most of your marketing in 2026 while balancing automation, authenticity, tech tools and talented humans, the shift between performance and brand marketing and the tactics that really matter.

Ann shared her thoughts on the changes marketers can make to drive impact, and how to separate the noise around AI from the reality.

What you’ll learn:

• The changes marketers should focus on—and what to ignore
• How small adjustments can lead to measurable improvements
• How to maintain authenticity, trust and brand voice in the age of AI

This is an exclusive, open and honest marketer to marketer conversation, with no buzzwords, sales speak or false urgency – just practical advice and impactful learnings.

About Ann Handley

Ann Handley is a writer, marketer, Wall Street Journal Bestselling Author, and a sought-after keynote speaker.  Ann’s company, MarketingProfs, is a leading education and training platform with more than 600K subscribers, empowering professionals to grow, lead, and innovate.