- Why automation matters
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Why automation matters 4 min
- Welcome journey
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The welcome journey 6 min
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How to build your welcome journey 14 min
- Event journey
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The event journey 3 min
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How to build your event journey 13 min
- Re-engagement journey
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The re-engagement journey 5 min
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How to build your re-engagement journey 5 min
- Abandoned cart journey
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The abandoned cart journey 3 min
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How to build your abandoned cart journey 17 min
- Measuring automation success
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Measurement essentials 4 min
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How to measure success in Dotdigital 4 min
- Take the quiz
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Automation Essentials Certification Quiz
- Feedback
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Help us improve
- Shout about your success
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Shout about your success
Automation Essentials Certification
Learn how to build automated journeys in Dotdigital. Get up to speed with best practices, then take a multiple choice test to earn your certification.
Our Automation Essentials Certification will give you the skills and confidence to create high performing automated programs that engage your audience and drive results. You'll learn how to plan, build and optimize journeys using best practices and real world examples, all while earning a certification to showcase your expertise.
Who is this certification for?
Marketers who are...
- Looking to drive better results by sending more relevant campaigns
- Short on time and keen to cut out manual processes
- New to automation and want to learn best practices
What will you learn?
- The fundamentals of marketing automation
- How to create and optimize automated programs/journeys in Dotdigital
- Best practices for engagement, performance and measuring success
How it works
- Watch each module and learn at your own pace
- Pass the multiple choice test to earn your certification
- Download your certificate and add your achievement to LinkedIn (found in your profile area)
