Black Friday/Cyber Money unpacked

In this webinar, Juliette Aiken, CMO at Dotdigital, shares expert knowledge drawn from years in ecommerce and real-time insights from millions of marketing campaigns.

Discover how to make the most of BFCM with:

• The truth behind Black Friday fatigue: Is it real? When does the email rush begin, and how much is too much?
• What really works during the shopping season: Actionable tactics, rooted in fresh consumer behavior insights.
• Smart, creative data strategies: Learn how to overcome BFCM’s biggest challenges—boosting customer retention and driving profitability.
• Don’t miss the chance to get ahead for the world’s biggest online sales event.