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Welcome to the building customer loyalty course
- What is loyalty marketing?
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What is loyalty marketing? 1 min
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Why caring about loyalty marketing is cool 3 min
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How loyalty programs actually work 2 min
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How to speak like a loyalty marketer 3 min
- Are you ready to launch a loyalty program?
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Loyalty checklist 1 min
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Is your business model right for loyalty 2 min
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Do you have the right infrastructure in place? 2 min
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Team and budget considerations 2 min
- Designing your loyalty program
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Intro to designing your loyalty program 1 min
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How to tailor your loyalty program to your business goals 2 min
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Which earning rules should you use? 4 min
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Which rewards should you use? 3 min
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Ready-to-use loyalty program templates 3 min
- The loyalty program customer lifecycle
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Intro to the loyalty program customer lifecycle 1 min
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What you need to know about enrollment 2 min
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Promoting your loyalty program on your website 2 min
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Promoting your loyalty program to customers 3 min
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How to boost loyalty in store and offline 3 min
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Getting members engaged from day one 2 min
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Keeping members engaged from day one 3 min
- Measuring success
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Intro to measuring success 1 min
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How to measure loyalty program performance 2 min
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How to measure your impact on revenue 1 min
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How to measure your impact on marketing engagement 1 min
- Getting started with Dotdigital Loyalty
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Intro to getting started with Dotdigital Loyalty 1 min
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What is Dotdigital Loyalty? 3 min
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Dotdigital Loyalty run through 13 min
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Is Dotdigital Loyalty right for you? 2 min
- Test your knowledge
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Take the quiz
- Share feedback and shout about your success
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Share your feedback
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Shout about your success
Building customer loyalty
Everything you need to build, launch, and measure a loyalty program that delivers results.
Customer loyalty is one of the highest-ROI marketing strategies, yet it’s often treated as a standalone initiative rather than part of a wider marketing strategy. Too many brands launch a points program, watch enrollment plateau, and question whether it was worth the investment. More often than not, the program isn’t the problem – the strategy behind it is.
This course was designed to help you change that.
Across six modules, you’ll learn how to build a successful loyalty strategy, from making the commercial case for retention through to measuring the impact of your program.Whether you’re launching your first loyalty program or improving an existing one, this course will give you the knowledge and confidence to make it a success.
What you’ll learn
- The commercial value of customer loyalty
- How to build a loyalty program around your business goals
- Choosing the right rewards and program type
- Driving enrollment and ongoing engagement
- Measuring the success of your program
- Bringing it all together with Dotdigital Loyalty
