The new soft opt-in rules have raised plenty of questions for charities, especially when it comes to fundraising campaigns, supporter engagement, and data sharing.
That’s why we hosted a live webinar, , with Matthew Holman, a legal expert in data protection, to answer the most common concerns we’ve heard from charities like yours.
From how soft opt-in applies to JustGiving contacts, to what to do with inactive supporters, to whether pre-ticked boxes are compliant. No question is off the table.
We covered:
- A quick refresher on what soft opt-in means under the UK Data (Use & Access) Act.
- How to handle consent when data comes from partners, fundraising events, or third parties.
- What to do with old data you already hold, while protecting your sender reputation.
- The difference between unsubscribes, complaints, and how they affect your sender reputation.
- Practical next steps to keep your supporter comms compliant and effective.
Who it’s for:
Charity marketing, fundraising, and supporter engagement teams who want clear, expert-led guidance on the new rules.
