Dotdigital Essentials

Build your confidence with Dotdigital and get more from the platform

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About this course

Get to know the essentials that bring great marketing together.
 
Dotdigital Essentials takes you through the core areas of the platform, from bringing your customer data together and finding the right audiences to creating campaigns, automating customer journeys and measuring what works.
 
You'll discover how AI can help you work smarter along the way, with practical examples to help you put what you learn into action.
 
By the end, you'll have a clearer understanding of how everything connects and the confidence to start making more of Dotdigital.
 
Complete the course and assessment to earn your Dotdigital Essentials certification, certificate and digital badge to share on LinkedIn. 

Curriculum62 min

  • Introduction to Dotdigital Essentials 1 min
  • Start with your customer
  • Marketing made human 3 min
  • Build your foundations
  • Understanding your customer data 3 min
  • In-platform demo 5 min
  • Reach the right people
  • Finding the right audience 2 min
  • In-platform demo 10 min
  • Create meaningful experiences
  • Creating campaigns that connect 2 min
  • In-platform demo 12 min
  • Work smarter at scale
  • Scaling with automation 3 min
  • In-platform Demo 10 min
  • Learn, measure, improve
  • Measuring performance 1 min
  • In-platform demo 9 min
  • Put your learning to the test
  • Dotdigital Essentials quiz
  • Share your feedback
  • Share your feedback
  • Shout about your success
  • Ready to take your learning further?
  • Take your learning a step further with even more Dotdigital resources!
  • Request a training session with our experts

About this course

Get to know the essentials that bring great marketing together.
 
Dotdigital Essentials takes you through the core areas of the platform, from bringing your customer data together and finding the right audiences to creating campaigns, automating customer journeys and measuring what works.
 
You'll discover how AI can help you work smarter along the way, with practical examples to help you put what you learn into action.
 
By the end, you'll have a clearer understanding of how everything connects and the confidence to start making more of Dotdigital.
 
Complete the course and assessment to earn your Dotdigital Essentials certification, certificate and digital badge to share on LinkedIn. 

Curriculum62 min

  • Introduction to Dotdigital Essentials 1 min
  • Start with your customer
  • Marketing made human 3 min
  • Build your foundations
  • Understanding your customer data 3 min
  • In-platform demo 5 min
  • Reach the right people
  • Finding the right audience 2 min
  • In-platform demo 10 min
  • Create meaningful experiences
  • Creating campaigns that connect 2 min
  • In-platform demo 12 min
  • Work smarter at scale
  • Scaling with automation 3 min
  • In-platform Demo 10 min
  • Learn, measure, improve
  • Measuring performance 1 min
  • In-platform demo 9 min
  • Put your learning to the test
  • Dotdigital Essentials quiz
  • Share your feedback
  • Share your feedback
  • Shout about your success
  • Ready to take your learning further?
  • Take your learning a step further with even more Dotdigital resources!
  • Request a training session with our experts