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Welcome 1 min
- Data and ecommerce connectors
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Your data 3 min
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Ecommerce data 14 min
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Check your knowledge
- Segmentation
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Using ecommerce data for segmentation 3 min
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Segmentation 43 min
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Segment Analytics 4 min
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Recency, Frequency and Monetary Value models 12 min
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Check your knowledge
- Personalization
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Make it personal 3 min
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Data fields 4 min
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AB cart block 3 min
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Coupon code - Shopify 2 min
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Product block 4 min
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Last browsed 3 min
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Dynamic content 12 min
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Product recommendations 15 min
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Send Time Optimization 3 min
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Check your knowledge
- Automation
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Key customer journeys 2 min
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What programs should I build? 16 min
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Start Nodes 17 min
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Multi-Channel 9 min
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Exit Conditions 8 min
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Decision Nodes 23 min
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Data Management 8 min
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Back in Stock Notifications 9 min
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Check your knowledge
- Analytics
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Analytics and reporting 1 min
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Revenue Attribution 8 min
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Retail Dashboard 4 min
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Commerce Report 1 min
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Product Recommendation Report 1 min
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Abandoned Cart Report 3 min
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Check your knowledge
- Your feedback
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Help us improve
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Shout about your success
Ecommerce Excellence Certification
Struggling with disconnected data, manual workarounds, or missed opportunities? This certification helps you turn these challenges into growth opportunities.
The Ecommerce Excellence Certification is designed to tackle the everyday challenges faced by ecommerce marketers. From scattered data and generic campaigns to time consuming tasks and missed revenue, this course shows you how to turn Dotdigital into your most powerful growth tool. Learn how to unlock your data, automate your key journeys, personalize with purpose, and prove what's working.
To earn your certification, complete all 5 modules and the short multiple choice tests at the end of each one. Once finished, you'll unlock your downloadable certificate and a shareable badge to show off your achievement on social media.
You'll learn how to:
- Use ecommerce data to create personalized experiences that convert.
- Build automations that generate revenue around the clock.
- Track performance and uncover new opportunities.
- Configure your account for sustained growth.
