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Introduction
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Why email design matters 3 min
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Purpose and context 3 min
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What to know before you start designing 3 min
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Grabbing and keeping readers attention 4 min
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Accessibility 6 min
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Text and fonts 5 min
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Images in email design 8 min
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CTAs 4 min
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Testing your email 4 min
- Test your knowledge
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Take the quiz
- Share your feedback and shout about your success
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Shout about your success
- Additional resources
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Bring your emails to life in Dotdigital
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Book your email design review
Email Design
Design emails that engage and perform, using mobile-first and accessibility best practice
Great email design isn't just about how an email looks, it's about how clearly your message is understood and how easily subscribers can take action.
In this certification, you'll learn how to design emails that engage audiences and support better marketing performance. Covering mobile-first thinking, accessibility, layout, imagery, and clear calls to action, this course focuses on practical best practice you can apply immediately in your own campaigns.
What you'll learn how to:
- Design emails that capture attention and support engagement
- Apply mobile-first principles to improve readability and performance
- Use layout, imagery and content to create visual hierarchy
- Guide subscribers naturally toward your calls to action
- Create accessible emails that perform across devices and inboxes
Earn your Dotdigital Email Design badge that demonstrates your expertise and a certificate to showcase your achievement.
