Data Management

Data is the foundation of great marketing. Learn how to import contacts, manage data fields, set preferences, and keep your audience engaged.

Course Overview 62 min (Show All)

About this course

By the end of this course, you'll know all about:

  • Audiences and how to create and manage lists 
  • Data fields
  • Single customer view
  • Managing suppressions and preferences
  • Capturing data through signup forms
  • Segments