
How to turn data into donations
Charities and not-for-profits, this one’s for you! Are you struggling to make sense of your data and use it to boost fundraising efforts?
Dotdigital is here to help! Watch our March Dotlive, ‘How to turn data into donations’ and equip yourself with the skills and knowledge you need to unlock the potential of your data and turn it into actionable insights.
Our digital marketing experts, Dementia UK’s Rebecca Brewer, The PHA Group’s Georgia Entrican, and our very own Ashley Joyce shared over 24 years of third-sector marketing experience. We touched on:
- Identifying patterns and trends in your data
- Leveraging altruism in your automations
- Segmenting your donors
- Personalizing your messaging from a PR standpoint