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Maximising second sale impact: From buyer to repeat customer 38 min
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Maximising second sale impact: From buyer to repeat customer
Learn how to increase the likelihood of a second purchase from your customers, and unlock higher customer lifetime value. In this session, you’ll discover how to:
- Set up a single buyer-to-multi-buyer email series, and the types of communications to include
- Identify when a second purchase is due, using data-driven signals
- Personalise next‑purchase incentives for maximum impact
- Track and measure the success of your repeat purchase campaigns
From buyer to repeat customer38 min
