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Introduction 1 min
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The value of SMS in modern marketing 4 min
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Getting ready to send SMS 5 min
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Getting ready to send SMS in the US 4 min
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Creating high performing SMS campaigns 5 min
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Using SMS in cross-channel marketing 4 min
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Reporting and optimizing SMS performance 5 min
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SMS in action 3 min
- Test your knowledge
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Take the quiz
- Share your feedback and shout about your success
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Share your feedback
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Shout about your success
[New] SMS Marketing
Create SMS campaigns that get seen and drive action, from setup to optimization.
SMS is one of the fastest ways to reach your customers and when used well, it drives strong engagement and results.
This short certified course shows you how to use SMS effectively as part of your marketing strategy.
You'll learn the essentials, from setup and consent to creating clear, high-performing messages. We'll also cover how SMS works alongside email and WhatsApp to strengthen your campaigns.
Finally, you'll learn how to track performance, understand results and improve over time.
By the end, you'll be able to:
- Send SMS confidently and compliantly
- Create messages that drive action
- Use SMS with other channels for better results
- Measure and improve performance
Complete the course and pass a short multiple choice test to earn your certificate and badge.
