Hello and welcome to our tactics library. Think of this as the ultimate guide to how Fresh Relevance can help you achieve your business goals.
These tactics are paired with helpful step-by-step content including best practices and potential considerations for your business.
Increase Average Order Value (AOV)
Increasing your Average Order Value is a key tactic to increasing your overall revenue.
Encourage visitors to spend more for free delivery
Free delivery thresholds are a subtle but powerful way to encourage customers to increase their AOV. .
Push customers over your free delivery threshold with Cart Abandon email banners
Cart recommendations that help visitors exceed your free delivery threshold
Dynamic messaging to push customers over your free delivery threshold
Recommend products
Recommending additional products along a customer's journey increases your total order size and add-to-cart rates.
Create urgency
Creating urgency is a great way reduce the time to conversion, getting those important sales over the line.
Highlight product price or stock changes
Combine website recommendations with triggered email programs to customers who have recently browsed a product that has dropped in price or changed stock level.
Generate loyalty
Nurturing your customers to be loyal and even brand advocates is a great way to maintain order volumes and market share.
Email site visitors about changes to recently browsed products
Promote sales events & products
Delivering sales promotion content at the right time in the right place is a winning tactic.
Increase awareness of discounts
Automatically recommend relevant recently discounted products
Enhance your category pages with personalized content
Enhance triggered emails by surfacing discounts
Automate your Sale content
Automatically switch over your content across all touchpoints to easily manage your time-based campaigns.
Reduce website bounce rates
Getting customers to your site is only half the challenge. Personalization is your best friend for decreasing bounce rates and encouraging conversions
Personalize to your PPC traffic based on inbound campaign
Re-engage customers who are leaving your site
Automate your messaging
Take the heavy lifting out of your marketing by setting up rules to automatically switch out your content at a certain date and time.
Time based content switchovers
Merchandising
We can balance personalization along side your wider business goals, showing the ideal products for customers whilst prioritizing pushing those that give you the best bottom line.
