What the State of Search in 2026 means for marketers, with Rand Fishkin

Join Rand Fishkin (SparkToro) and Dotdigital on March 5th, for a data-showcase and discussion on what’s really happening with search behavior, and the impact its having on marketing leaders. Rand will share his latest research report and his expert advice on how tracking, attribution, and performance reporting needs to change, as zero-click results, AI experiences, and changing customer expectations reshape discovery.

In this 45 minute session, you’ll learn:

• Why zero-click behavior is increasing and what that means for pipeline expectations
• What new data shows about AI tools + Google’s AI Mode becoming part of the workflow (without “replacing” search overnight)
• How to rebuild KPIs, dashboards, and stakeholder reporting for the way people actually discover brands now
• Practical measurement shifts for Marketing Leaders

Register to watch live or on-demand

About Rand Fishkin

Rand Fishkin is the co-founder & CEO of SparkToro and a long-time voice in modern SEO and marketing strategy. In this session, Rand will walk through the latest Datos x SparkToro findings and translate them into practical guidance for marketing teams and leaders.