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Why WhatsApp? 5 min
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Getting started and compliance 11 min
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Crafting campaigns 8 min
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Automation in action 3 min
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Two-way conversations 2 min
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Measuring impact 5 min
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Take the quiz
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Shout about your success
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Ready to chat WhatsApp?
WhatsApp Marketing 101
Turn conversations into connections by mastering the world's most popular messaging app.
WhatsApp isn't just where people chat, it's where decisions happen. With billions of active users and unrivalled engagement, it's fast becoming the go-to channel for real-time, trusted communication.
This certification shows you how to make WhatsApp part of your Dotdigital strategy. You'll learn how to use it compliantly, craft campaigns that feel personal not pushy, and blend it seamlessly with email and SMS for an always-on customer experience.
Across all sectors, including retail, travel and charity, you'll see practical ways to use WhatsApp for reminders, offers, updates and support, while keeping your audience in control and your brand front of mind.
Who's it for?
For marketers, CRM specialists and customer experience pros. No prior WhatsApp knowledge required, just curiosity and a goal to connect better with your audience.
