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Personalization Pro: Optimization (Fresh Relevance) 30 min

Course Overview
Why test and optimize your content? 1 min
Optimization features 1 min
Optimization methods 7 min
Optimizing triggered emails 6 min
Optimizing SmartBlocks 7 min
Analyzing your optimizations 5 min
Google Analytics integration 1 min
Inspiration & further reading 2 min

Inspiration & further reading

ecommerce testing

The complete guide to testing and optimization

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How to get started with testing and optimization

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8 ways to optimize content for different customer groups

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An alternative to Google Optimize

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5 ways to optimize content based on customer context

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Feature highlight: Contextual Auto Optimize

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Limitations of traditional A/B testing - featured image

Limitations of traditional A/B testing

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Feature highlight: Advanced Testing & Optimization - featured image

Feature highlight: Advanced Testing & Optimization

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4 predictions for the future of cross-channel automated optimization - featured image

4 predictions for the future of cross-channel automated optimization

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Previous - Google Analytics integration
Inspiration & further reading
Complete