Triggered messages are marketing communications which are sent directly to a website visitor based off their unique behavior. Through Fresh Relevance you can send triggered messages to customers via email and SMS channels. 

Triggered Messages can be issued off any action on your website. By default we setup the following Triggers during your onboarding:

Cart Abandonment
Recover purchases from customers who carted products but did not go on purchase. Check out our learning path on the wider topic.

Browse Abandonment
Helping customers who browsed but did not cart items find the right product to convert. Check out our learning path on the wider topic.

Post Purchase
Foster loyalty by keeping the conversation going outside of transactional communications. Upsell complimentary products, remind customers when it’s time to replenish items or simply keep top of mind.

• Price Drop. Foster loyalty by contacting visitors who recently browsed a product which has now dropped in price.
• Back in Stock. Create a positive experience by contacting visitors who saw a product that was out of stock, which is now available
• Low Stock. Increase urgency by contacting visitors who have browsed an item which is now low in stock

Not an ecommerce client?

‘Products’ differ from business to business, as does the path to purchase. If you’re not an ecommerce brand, we will have assigned different definitions to ‘browse’ ‘cart’ and ‘purchase’ flags in Fresh Relevance. For example publishers might consider cart behavior to be triggered when a website visitor scrolls to a certain amount of the page.

Generally we would define a ‘purchase’ as your conversion action, for example redirecting to an affiliate site.