Why use countdown timers?
Animated countdown timers are great for making an impact, attracting attention and improving page performance; the only limitation is your imagination. Popular ways brands use countdown timers include:
- Offer Ending. Increase urgency to take action or offer a “reminder” for a certain deadline; for example, by including the time until your 48-hour offers end in your email header. You can use a countdown timer with or without animation.
- Coming Soon. For events such as opening a new store, or seasonal events both online and offline, keep your visitors informed and counting down to the big day.
- Product launches. When launching a new product, keep your customers engaged and excited until the launch.
- Store Information. Use countdown timers to keep your customers informed of store hours or customer service line availability.
See countdown timers in action
Click the image below to check out our Examples Guide to see how brands across all sectors are using countdown timers to drive conversions.
How countdown timers work
Our countdown timers are real-time SmartBlocks that work in both emails and web pages. They use standard HTML for layouts, so you have nothing to learn and it’s easy to keep the formatting consistent with your other marketing content. You can edit Slot Rules to display different content (for example topical ones), without editing the web page or email. You're in full creative control of the HTML and CSS design so you can either choose one of our templates or create your own design.