Leverage price reductions to maximum effect to increase conversions and build loyalty.
Price Drop campaigns allow you to automatically contact customers who have recently browsed a product that has since dropped in price. This crucial email or SMS is considered high value by customers, so the perfect campaign addition.
Did you know that you can also use this segment to also drive Product Recommendations on your website, app and other email campaigns? This is a great tactic for creating a joined up customer experience across your channels.
Take a look at our How-to article and inspirational content below to help you get started.
Notify customers about products that have dropped in price
The perks of price drop emails
Automatically recommend relevant recently discounted products
You might also want to check out our Triggered Messages Training Course for building more advanced campaigns.