Every business has its specifics, however these are some key things to consider for your social proof.

What’s your message?

When integrating social proof or reviews messaging, make sure what you’re displaying represents the voices that you’d like your customer to hear. Highlighting the trust of existing customers gives your potential customers a faith in your proposition.

Showcase popularity

Highlight popular products with badges like “Best Seller”, “Most Reviewed”, or “Hot Pick”. Displaying a product’s popularity instantly elevates its perceived value and may sway potential buyers who are on the fence. Remember, people often lean towards options that many others have validated.

Use time-sensitive indicators

Creating a sense of urgency can be an effective strategy. Incorporate social proof labels such as “Only 5 left in stock”, “Recently purchased by 20 shoppers”, or “15 people are viewing this now”. This not only illustrates the demand for the product but also encourages quicker decision-making.

Highlight positive feedback

While it’s important to be transparent with all types of feedback, emphasizing positive testimonials can boost buyer confidence. Consider using our review filtering to highlight keywords that you wish to display to your customers.