Here are some of our Best Practices for all Recommendations, regardless of the touchpoint

• Harness the Power of Social Proof – Combine trust signals such as reviews with popularity or urgency messaging is a quick way to increase efficacy of Recommendations
• Optimize Data Sources & filtering – Every customer base is different, as will be the most successful combination of tactics for each Brand. Try A/B testing different Data Sources or filters to find what works best.
• Exclude specified products or categories – Consider excluding products or categories which you don’t want to promote, e.g. low margin products, already high selling Brands, Gift Cards
• Maximize Product exposure – Exclude products you’ve recently recommended, minimizing repetition and increasing range.