Personalizing within a Welcome Email can be tricky when the customer is new to your database. However the great news about Fresh Relevance is that we have already linked their email with their onsite behavior before they’ve given their email!
That said, we should always assume that someone may have signed up with very little exposure to your brand. The following tactics will work for everyone receiving your emails
- Showcase your Best Sellers by using our Frequently Purchased Data Source, consider using a shorter time period for ‘Hot Right Now’
- Show products at the right Price Points by accurately predicting a customers price point. Add our the Price Affinity Predictor filter to your recommendations
- Highlight ‘Impulse Buys’ by using that Data Source, showing products that have highest conversion rates for the number of times the product is browsed
Top tip
Leverage these types of tactics for Fallback data sources, so that you can try to personalize more deeply on the first pass.