Newsletters, or blanket style, sends are a great way to keep in touch with your customers, but curating relevant recommendations over and over again can be time consuming. These are some of our favourite tactics that you can use again and again!

• Personalize on the customer’s behavior by using one of our AI data sources to predict the most relevant products for the visitor based on their website behavior.
• Showcase your Best Sellers by using our Frequently Purchased Data Source, consider pairing with the Best Tag Value filter to showcase relevant best sellers.
• Celebrate New Products automatically by using our New Products data source. This will automatically display the latest products to have been added to your product database in Fresh Relevance.
• Remind customers what they’ve previously left behind and help them pick up where they left off, by showing thier previously carted products. Top Tip: Fallback to ‘Freqently Browsed (dynamic)’ Products for those who are yet to cart.
• Automatically highlight Price Drop Products with the Behavioral Targeting Module by building a Segment as your Data Source, dynamically showing products that customer browsed that have dropped in price.
• Increase AOV by showing products of a higher price point than normally purchased using the Price filter.
• Highlight ‘Impulse Buys’ by using that Data Source, showing products that have highest conversion rates for the number of times the product is browsed.

Top tip

If you’re using Recommendations regularly, consider adding the Exclude Recently Recommended filter to ensure that you’re exposing a good bredth of products.